The emergence of new materials, its excellent performance must have a scientific comparison, the audience will believe and slowly accept from the heart. For example, the application of titanium medical machinery in human body is a good entry point for popular science. Reporters have talked about titanium in blog with our gymnast Sang Lan. Sang Lan has used titanium medical machinery in the United States. Sang Lan said that doctors told her that titanium is a biophilic metal, titanium medical machinery does not harm the body need not be removed. Promotion and application of titanium alloy products in the civil market from the medical machinery to start the popularization of science, consumers are easy to understand from the perceptual, rational to accept. Because the metal that can take root in the body without harming the body will certainly not harm the body when used in life, which is not comparable to aluminum alloy and stainless steel.

Although a large part of the Chinese people's consumption concept is to pursue high-end and high-grade goods, the pursuit of famous brand products to meet the growing idea of vanity, the iPhone, Samsung can sell so hot in China, there is a public consumption of the show-off heart support, Apple, Samsung can be used to show off on any occasion, and titanium products such as titanium pots, titanium cups and so on. Lack of ostentatious public occasions. Besides practicality, the element of face display should not be neglected in consumer psychology. In addition, stainless steel can be used to fake "titanium" in some aspects, and aluminum alloy products can also be used to fake "titanium", and the price is much lower than titanium. After the performance-price ratio, face-concept ratio, including the appearance comparison of aluminium alloy, stainless steel, titanium products, consumer psychology will change significantly. Although Titanium has been used in mobile phones such as the iPhone and Samsung, consumers show not Titanium but the brand of mobile phones, because the functions of the iPhone and Samsung mobile phones have been well known to the public, and Titanium is only for the "dragon jacket" of this famous mobile phone. Earlier, some people had blown titanium rings around their necks magically. As a result, the magic function was denied, which was an artificial injury to titanium civil products. The application of titanium in Aeronautics and Astronautics has gradually familiarized people with the characteristics of "air metal". The application of titanium in navigation has just begun in China. Zhou Lian, academician of the Chinese Academy of Engineering, and Ma Yunyi, master of ship design, advocate the use of titanium in the ocean, and the reputation of "marine metal" will surely set sail in the future. Titanium's unique "biophilic metal" properties have also been widely used in the field of medical devices. However, in the civilian market, even the "tip of the iceberg" has not been tapped. Kitchen utensils such as pots, bowls, ladles and pans are still made of aluminum, iron and stainless steel. Titanium products are rare. There is still much work to be done to promote the application of titanium in the civilian market. When titanium goes like aluminum and stainless steel, it will go like aluminum and stainless steel. When entering thousands of households, the application prospects of titanium will be really opened, and the excellent properties of titanium will be widely informed.